Social media plays an important role in the marketing of events such as conferences, exhibitions, concerts, product launches and all sorts of other activations. Social media platforms are the perfect place to market events since people are online to find out about what’s happening and going to happen in real-time. Social media actively supports the pre-event awareness stage, the activities that occur during the event and post-event marketing activities. A well-planned and delivered social media strategy for events can often be the difference between a moderately successful event and one that reaches and engages attendees and a wider audience for the future as well. We are the can carry out this process for you, using the right technique and strategies which leads to a successful social media campaign.
These are some of the ways Rujia helps clients to market their events on social media:
Pre-event marketing:
- With pre-event marketing, you can create a desire in people to attend. People often have a fear of missing out, so marketers can drum up anticipation for the event.
- Create engaging ways via social media to invite people, from story polls and RSVPs via direct message through gamification. Story content is a great way to remind people about the event in the lead-up.
- Sharing snippets of the event in a way that builds up the excitement for the event. This does not need to be about the event solely, but it can relate to lifestyle and related topics, such as outfit planning or showing how attending this event will add to the lives of the attendees.
Social media marketing during the event:
- Covering the event is important as you can bet other people will be sharing their experiences, not to mention it makes for great content. Sharing in the event with others and interacting with people at the event as it is occurring is a fun and necessary step.
- Getting influencers, media and content creators at your event can help increase the exposure of your event as it occurs, which is especially useful if the event your hosting is a recurring one.
- Having a plan in place will help to curate the posts relating to your event, such as having a specific tag which you tell the attendees about and having a hashtag which is used.
Post-event coverage:
- Sharing a highlight reel allows people to reminisce about the best parts of the event. For people who weren’t able to attend, they can look at this to get a glimpse of the kinds of events you host.