Email marketing is a powerful tool in today’s tech-oriented, internet-based world. It can be used to interact with a customer base to increase profits and gain new customers. As powerful as the tool is, it can be easily misused. There is a thin line between email marketing and spam. The following article will help you use email marketing without unnecessarily spamming.

When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, “Grab it,” onto the email. In addition, the end of this email could include a word that says, “Become a member to have lower prices on our products.”

Make your emails personal to help attract consumers. Like all marketing, customers are more likely to sign up for those who add a personal touch. One way to project a friendly tone is to include the reasons they signed up for your emails if you know what those are.

Develop a consistent format and schedule for your marketing emails. By doing this, your customers will learn when and what to expect. Find a professional template that suits your business and use it every time. Alert your customers to the most relevant information at the beginning of the email.

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Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

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